Grassroots Football Gets £180m Fund Following Covid-19 Crisis
Grassroots football across the UK has been hit hard by the Covid-19 pandemic. The UK Government’s restrictions have forced matches and training sessions to cease — for months at a time. While such restrictions were necessary, they have taken a huge toll on the finances of local leagues and clubs up and down the country. Without a steady stream of players’ subs to rely on, thousands of grassroots football clubs have struggled to make ends meet. And the situation is now critical. But there’s a little good news out there — and it comes from the Football Association in England. The FA is increasing its investment into English grassroots football by £180m. The new money comes at a time when the governing body in England is predicting losses of around £300 due to the Covid-19 crisis. The new strategy to support the ailing grassroots football community is called “Survive, Revive, Thrive", and it couldn’t have come at a better time. Launched in March, this new initiative coincides with the gradual return of community football across England. This latest pot of cash is aimed at getting the game back to normal. Many teams have already folded, and dozens of league now face an existential crisis. It is hoped that this latest initiative will get more young people playing the game. This cash injection comes hot on the heels of a national Covid crisis fund for grassroots clubs in England. FA-affiliated clubs were able to apply for funds in order to restart or create new activity after the past year’s pandemic lockdowns. FA Director of Football Development told Sky Sports: “The FA's commitment to grassroots football has remained resolute and this strategy is a clear demonstration of our long-term ambitions, which will ultimately play a role in improving the health and well-being of millions of individuals across the nation. “This new strategy aims to ensure the grassroots game in England will survive, revive and thrive over the next four years.” The FA has recognised that an already declining player-base was seriously affected by the three Covid-19 lockdowns. “Survive, Revive, Thrive” aims to reverse some of this damage through a series of key objectives:
- Increasing male participation through retainment and re-engagement.
- Increasing female participation by creating a sustainable model that modernises “women’s grassroots football”.
- Supporting a club network that serves local communities.
- Inspiring volunteers from local communities to support grassroots football.
- Creating a series of digital products that aid the efficient administration of grassroots football in England.
- Creating a positive environment for playing football that’s both safe and inclusive.
- Enhancing access to quality pitches across the country.